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Retail Signage Guide



Retail Signage is an effective and straightforward way to increase foot traffic and engage consumers when you create a business. It is any visual display that conveys a message to a particular audience. It is one of the most economical and efficient forms of advertising for small businesses. The types of signage include outdoor signs, storefront displays, and informative signs.

Your company’s signage is the first point of physical contact between your company and prospective clients. Your signage can increase brand recognition and encourage customers to visit your store.

Retail signage’s function

There are three primary purposes for signage: advertising, attracting consumers and foot traffic, and directing people inside the business.

Marketing and advertising

Almost 82% of customers see billboards when driving through a city, attracting much foot traffic and attention. Posters are the most common kind of sign used for advertising and marketing. Additionally, car and building wraps serve as advertising and branding signs.

Signage significantly affects how people remember your business and perceive it. A visually appealing sign will entice customers to come back and visit your store. Giving consumers a sense of what to expect from your firm helps explain your goods and services.

Entice customers and foot traffic

A poorly designed or too small sign can lead to customers not finding a business. 61% of shoppers could not find a business due to a poorly designed or too small sign. Through outdoor signs, window displays, and your company’s overall operation, consumers learn about your company and make assumptions about it. If a sign is of high quality before a consumer approaches the door and is greeted by the staff, it will produce a positive impression of your business.

Guiding shoppers in a store

When was the last time you traveled through a large airport? Did you have an easy time getting to your gate? Companies use visual graphics, tactile surfaces, and aural signals to assist customers in finding items they want in retail navigation. In addition to helping clients navigate your area and avoid getting lost, these signs also enhance their shopping experience.

Retail signage advantages

Signage for your retail store has multiple advantages.

A marketing strategy that works

Signage informs consumers of your company’s existence. It captures their attention and makes them feel valued. It is an integral part of your brand and affects your bottom line.

In addition to assisting customers in finding your company and advertising new products, outdoor signage allows businesses to communicate with potential customers while they walk through their commercial area. Consistent signage might facilitate a customer’s search if they find your business on social media.

Conferring interaction

Retail signage is one of the most crucial components of visual communication. Think about your most recent road trip: where did you get from point A to point B? Signs (as well as Google Maps) are the appropriate answer. Consumers are guided to their destinations by company signage, which conveys information to them.

Sales growth

The pivotal information a buyer seeks is usually contained in the signage’s message about (1) the brand and (2) the product categories and prices. Signage must effectively convey the desired information to customers to lower their search costs, i.e., time, product inclination, and services before purchasing.

Retail Signage Company

As a leading in-house manufacturer of Signage solutions, Bebright assists local and multinational companies with branding and advertising.