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4 Benefits of Business Text Messaging



4 Benefits of Business Text Messaging

Text messaging is a very convenient mode of communication that a lot of businesses are embracing. This is due to its numerous benefits. Phone calls can be overwhelming to handle since they may come at an inconvenient time. Voice messages are even worse because a lot of people tend to ignore them. This, therefore, leaves text message as the best option.

With a text message, you can easily get in touch with your customers regardless of where they are or their availability. It’s critical for you as a business person to reach your customers conveniently. The following are some of the reasons you should choose text message over the other methods of communication for your business.


Text messages streamline communication management


As a business-person, you need to use various methods of communication to get the message out there and receive some form of feedback from your audience. Often, you may need more than one phone number for them. Business texting can minimize the pressure that comes with managing phone calls because it guarantees an effective communication. Text messages give you a stronger voice and a coherent marketplace. In addition to that, you’ll be able to send valuable information that doesn’t get lost in between you and your customers. A text message gives you a guarantee that your customers will receive and read your text messages.


Increased notifications and automation

When you incorporate text into the communication channels of a business, there will be a high level of effectiveness that goes far beyond emails and phone calls. When it comes to notifications, although emails and phone calls work, there’s a very high chance that they will be ignored.

This is not the case for text message notifications because 95% of people are guaranteed to read text messages. The best thing about this is that you can automate the notifications and send out the same message several times when the need arises. Automated messages can be sent to a large group of customers at the same time, which makes it convenient and time-saving for you.


More success in getting your message across

According to research, only 22% of customers open marketing emails. If you compare this to 98% of people who open text messages, there’s a huge difference. This means that when you have an important business message that you need to inform your customers, a text message is the best option. Emails are crucial and practical as well. The worst thing you can do for your business is to ignore the efficiency and convenience that comes with text messages.


Successful customer relationship management

Text messages are not only convenient, but they are also non-intrusive and seamless. Moreover, people feel a closer connection to the people they text. This makes text messages a significant way to build emotional relationships with your customers and that will improve your business. By texting your customers informing them of your new products or thanking them, it shows that you actually care about them and that you appreciate them. Customers can come back if they realize that they are valued and appreciated.  

Barjunaid Cadir is a Content Writer in The Weekly Trends, Web Developer, SEO Content Manager, LinkedIn Specialist, Social Media Manager, and a University Researcher at Anadolu University in Eskisehir, Turkey.