WordPress is a mammoth of a platform for a lot of individuals looking to get a website to call their own on the Internet.
Whether you’re an aspiring blogger or an e-commerce business owner, WordPress should be at the top of your list when it comes to creating a website for your needs.
With that said, one of the key parts of a website is their homepage, and you must make sure that you craft a great homepage. After all, the homepage is what greets your website visitors first, so it’s crucial that you create a positive impression.
On that note, an efficient and attractive homepage is key to not only creating a good impression but also enticing people to stay.
There are many methods and layouts and ways that people can try when they’re creating their homepage. Some will work best with others while some won’t, so it’s important to experiment with your formats.
Although layouts can differ, there are some basic practices or principles that will surely help you design an effective homepage for your WordPress website.
Read on below to find out what these tips or tricks are. Try them out for yourself to see if they fit your website goals as well.
Why do you need a well-designed homepage?
Before we proceed, though, let’s first ask why you need to have a well-designed homepage in the first place.
There are many reasons being particular about your homepage layout is important.
One reason is that the Internet is a fast-paced world. If you don’t have an efficient homepage that loads fast, then you could lose a visitor just as quick as you gained them. Loading fast isn’t the only important factor to a well-designed homepage. It is also important that your homepage is easy to navigate.
Ease with navigation on your website will be especially crucial for the checkout, which is why it’s always a good idea to have a decent eCommerce shopping cart software.
When it comes to the homepage, ease of navigation is as important if you want to get to the point where you’re worried about whether people check out and transacts with your business.
On that note, we can now get on with teaching you a few tips and tricks that are sure to help you craft an effective homepage on WordPress.
1. Have a visually enticing logo
First of all, you want to establish a solid branding as soon as a visitor lands on your homepage.
To be able to do that, you need to have a visually enticing logo on the forefront of your homepage. Although you want your logo to capture the attention of a site visitor, you don’t want it to be the sole focus of their attention.
The balance between an enticing logo and the other parts of a website, like a tagline or the other buttons that link to other pages on your site, should be emphasized.
2. Place the important stuff above the fold
Speaking of putting emphasis on capturing the attention of your visitors, your design scheme should make sure that you have a hierarchy when it comes to which parts of the web page are emphasized. Otherwise, you might not be leading your customers on the right journey with your website.
A simple and classic design scheme that’s proven to be effective is that you should place any important element at the top of your homepage. At the very least, the important stuff should be emboldened or they are placed above the fold.
Pictures are a simple form of communication that can help express the important stuff right away. In WordPress, you can try and have a slideshow on the homepage by adding an image slider WordPress plugin. Make sure that you only include photos that are actually relevant to your homepage and not just useless decor.
3. Select the right theme
WordPress has a multitude of themes for you to choose from. You can choose from WordPress’s set of free themes, or if you really want to level up your homepage design, then you might need to invest in a WordPress Premium theme.
A WordPress theme shouldn’t only be the attractive ones that you find.
Make sure that they are fitted with the services or the idea of your website. Check how the homepage looks with the theme and whether or not the theme aligns with the goal of your website. If it does, does your homepage’s layout communicate your branding or business goal?
4. Make it easier to read your website
Going crazy with the typefaces on your homepage is not the best choice. In fact, it’s best that you stick to standard typefaces and fonts that are easy to read.
The rule of thumb is that at most, there should be up to three typefaces present on your homepage or on any page on your website.
Anything above may be excessive and unnecessary. It will only make the page look cluttered and unprofessional.
5. Create a custom page template
This trick will require a bit of skill in PHP, CSS, or HTML for you to be able to do it. You can always hire someone else to do it for you, of course.
By creating a custom page template, you ensure that you have a unique functionality and custom appearance and design to your homepage.
Having a custom page template ensures that your homepage is fitting for your needs and that it is uniquely made for your website goals.
With these few tricks and tips, you are sure to create a better and more effective design plan for your homepage. Some of them may be simple and some can be a bit complicated. Nonetheless, as long as you plan well, then it’s sure to create results for you soon enough.
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