Brand storytelling is a tremendously important segment of marketing, and recent technological developments have made its improvements easier and more effective. Since it’s crucial to motivate consumers, the most powerful way to deliver content is through stories, and nowadays they can be delivered through several channels, in the form of videos, infographics or virtual and augmented reality. Let’s see how virtual reality can help you improve brand storytelling.
Words in your head
All good stories start with an idea you have in your mind, you just need to write it on the paper and you got yourself a story. It’s the same with virtual reality storytelling, the first thing you need to do is to consider and decide what kind of message you want to send to your customers. Stories are being told since the beginning of time, people love them and it’s easier to remember them than simple facts. Come up with a good story, and then simply use VR as a medium to communicate that story to your consumers.
VR as Non-gaming Experience
When you think of virtual reality, probably the first thing that comes to your mind is games, but VR has its use outside of the gaming industry. Even though it can be confusing to think of virtual reality as a non-gaming experience, because of its immersive character and as it requires to be interacted with, but VR is becoming one of the best marketing tools. It’s an excellent medium to share the brand’s visual story and make it more motivating and appealing to consumers.
VR as a Narrator
One of the main concerns when it comes to using virtual reality as a method of storytelling is the fact that storytelling is retrospective. Stories aren’t told in real-time, but in past-tense, and that’s what entertains and captures an audience. However, just because brands are advertising themselves through storytelling using virtual reality, it doesn’t mean it has to be bestowed in the present tense. Taking into consideration that consumers are constantly evolving and changing, companies need to take advantage of the digital age if they want to follow their consumers’ needs and stay in a competitive market.
There are so many ways to build a better brand experience for consumers, and virtual reality is an excellent choice to make and present a memorable brand story. According to this progressive master in design for virtual reality, using digital technologies through the fusion of disciplines of diverse creative expressions will form the future media to interact in virtual environments that go beyond the passive reception of the user by creating an immersive, communicative, emotional and social experience. Using VR, brands are allowing their consumers to be a part of their story, to become protagonists, and not just viewers and listeners.
Business and Virtual Storytelling
In the present world, a top priority for businesses is transparency-users want to be involved in brands’ work, to know how companies run their businesses, treat their employees and are they sustainable or not. Thus, the best way to show them how you run your business is to make them a part of your story through virtual reality storytelling. In this modern era, it’s best, to be honest, and precise, and VR is a good way to transfer those emotions to them, to allow them to feel and see things how you see them.
Virtual storytelling gives your audience a magical brand experience, and it helps to deliver substantial messages and brand stories to targeted users. Every good story draws out a reaction, and the stories told by brands need to elicit the right ones. Now, that’s much easier to achieve using VR as a narrator, and forming an emotional connection between a brand and its consumers will pay off.
Immersive storytelling is the future of marketing – its persuasive nature and ability to communicate and show brands’ stories in a completely different light will make a difference. It’s easier to change the channel on TV when commercials are on or to turn the page in newspapers when they see an advertisement, but once users are dragged into a virtual world, they will stay there.
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