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Follow These Facebook Page Optimization Recommendations to Generate Leads

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facebook page optimization recommendations

Estimates show that more than 2.9 billion people use Facebook every month. It’s clear that it’s a form of communication that no business can ignore. But most businesses find it hard to market on Facebook because there are more and more competitors, and too many small businesses don’t know how to use the site well. But you need to do some preliminary work first before you can start making this plan and buying ads.

Your Facebook page will need to be optimized for those likes and shares to lead to actual clicks and sales. You should make it easy for new people to understand what your business is about and how it can help them. Here are facebook page optimization recommendations to optimize your Facebook page.

Checklist to Make Sure Your Page Is Perfect:

  • Make Sure to Add a Picture to your Profile.

It’s more important than your cover photo because it’s always shown when other people share your page on their timelines.

  • The profile picture has to be square and at least 180 pixels wide and high.
  • The profile picture should be easy to read at 36 x 36 pixels, which is how it looks in the mobile newsfeed (which is what it looks like when appearing in the mobile newsfeed).
  • Include your logo and the colors of your brand. If you still need a logo, you can make one here for free.
  • Make a Cover Photo

Adding a cover photo to your profile is a great way to get more people to look at it.

On desktops, cover images are shown at 820 x 312 pixels, and on mobile devices, they are shown at 640 x 360 pixels. Even though you can upload a version with a higher resolution, your image must be at least 400 pixels wide and 150 pixels tall.

Change your cover photo when the seasons change or when your company has big news.

  • Create a Username

A username is a unique name that you can use to get into a website. If you make a username, it will be part of the page’s URL (for example, Facebook.com/yourcompany), making it easy for people to remember and find. It makes the page show up more in search results for that person. The name of your page should match your login as closely as possible.

  • Add a Website

To put it simply, we want Facebook users to be able to get to your site without any trouble.

  • Choose a Template

Facebook has a lot of pre-made page templates, such as ones for:

  • Services
  • Shopping
  • Business
  • Venues
  • Non-profits
  • Politicians
  • Restaurants, cafes, and other places to eat.

The template only says where buttons and tabs should be put for a certain business model.

After you choose one, you can make as many changes and additions to it as you want.

The problem is that there isn’t a clear way to turn likes on Facebook into a return on investment. Building a social media presence methodically over the course of months (or even years) pays off in the end.

  • Add a Call-to-Action Button

You should put your call to action below your cover photo. There are already a lot of call-to-actions (CTAs) out there. Choose the one that makes the most sense for your business.

  • Book services
  • Get in touch
  • Learn more
  • Donate or buy something.
  • Enable Evaluations

Before buying something, most people who are thinking about buying it look online to see how highly rated it is. Facebook is more of a place to connect with friends than a place to complain about businesses. On the other hand, they are there to see old friends and make new ones.

  • Change and work together
  • No amount of SEO will save your Facebook page if you don’t post updates often and talk to your followers. There are many ways to get more fans, such as:
  • You can get your followers to talk to you a lot more if you ask them questions.
  • Share the media you have gathered.
  • Put up some short, well-described videos
  • Send footage from (virtual) events in real time
  • Putting together more business profiles (industry tools and non-profits)
  • Put pictures in (Collages, quotes, team photos, etc.)

Also, you should answer your customers’ comments and questions on Facebook within minutes, even if it’s just a nice, generic message to let them know you’re there. Your fans on Facebook will be able to see how quickly you usually answer on Facebook.

Facebook Insights can be used to track your progress, so don’t forget to use it (and that of your team). Even better would be to use one of the all-in-one Social Media Analytics solutions that can send you regular reports and include not only your other social media channels but also those of your competitors.

Conclusion

If you want more likes and comments on your Facebook page, these recommendations will show you what you’re doing wrong. To get the most out of your Facebook page, you only need to spend an hour adding content that your audience will actually find useful. After that, people have to take part and do things to keep the momentum going.

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