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Factors to Consider Before Launching an Online Food Delivery App

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Factors to Consider Before Launching an Online Food Delivery App

In this digital world, online food delivery apps have become an integral part of our daily lives. People prefer ordering food with a click rather than visiting different restaurants in-person. Using online food delivery apps not only saves time but also gives customers a wide range of options to choose from.

Online food delivery marketplace business has experienced rapid growth in the past decade. According to the global news wire, Online Food Delivery market reached a value of US$ 84.6 Billion in 2018 and further expected to reach US$ 164.5 Billion by 2024. Approximately 79 percent of Millennial prefer ordering food via a website or app instead of dining out, which is 29 percent more than the U.S. adult population aged over 45 years.

Mobile apps have a major role in the growth of online food delivery business. According to Business Insider Intelligence, at this point, the online food ordering industry is expected to be worth $38 billion.

The online food ordering and the delivery market continue to grow and the emergence of big names in the business like Uber Eats, Grubhub, TakeAway.com, etc. have inspired entrepreneurs to jump in and make their mark in the industry. But it is not a walk-in-the-park to start an online food delivery app. There are multiple factors which have an impact on the launch of an online food delivery app.

In this blog post, we will discuss the points that should be taken into consideration before launching an online food delivery app

 

Business Model

There are two kinds of business models for an online food delivery business.

  1. Platform to Customer, it is a model where customers order food through online food delivery apps and the owner of the app has to manage the delivery process from restaurant to the customer by hiring a delivery staff. Eg. Uber Eats, Deliveroo.
  2. Restaurant to Customer, it is a model where customer orders through online food delivery app and the restaurant have to manage the entire process on its own. Eg. Just Eat, Takaway.com

Both business models have their own pros and cons and rely on food delivery apps.

 

Must-Have Features for an Online Food Delivery App

  • User-Friendly 

Online food delivery app must be user-friendly. A customer should not have any problem when logging in and searching for their favorite restaurants or food items.

  • Secure Payments and Checkouts

Customers are always concerned about payments made online. Therefore, an app must support secure payment gateways and checkouts.

  • Order Management for Restaurants 

An app for restaurants should have order management features so that there is no chaos for restaurants when managing orders online.

  • Push Notifications

Push notifications feature in an online food delivery app helps in gaining more customer attention.

  • Rewards and Offers

Customers are always up for some offers and discounts. These exciting deals are a major factor in driving customers towards ordering food online. Make sure that you have some amazing deals for the customers and use them to gain their attention.

 

How to Launch an Online Food Delivery App?

Buy a readymade solution or go for custom development

If you want to develop a customized solution then you will have to enlist the help of a skilled development team that can build your food delivery app from scratch. Although a good option, this method requires a lot of time and effort including extremely high development costs.

Whereas, buying a readymade solution saves you a great deal of time and money. You can check the demo of online food delivery app before you decide to develop yours on the platform. A readymade solution like YoYumm is an ideal way to start an online food delivery marketplace website and app. You can also ask for customizations in a solution if you need some extra features.

 

Know Your Competition and Customers

Before launching an online food delivery app in a specific geographical region, it’s essential to analyze the competition and identify potential customers. It is better to launch your online food delivery app in a place that is not saturated and if free from the influence of big players like Uber Eats, Grubhub, Zomato, etc.

 

Conclusion

There is no doubt that launching an online food delivery app is one of the most profitable business ideas. But one needs to consider the aforementioned factors to launch a  successful one.

I am a Digital Marketing Expert and E-commerce business consultant. I expertise in branding and formulating marketing strategies for business. I ensure that business gets the best results and helped numerous brands in establishing an influencing online presence and to gain web advantage over their competitors.

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