Magento 2.3.2, the latest in the offering from Magento, is one of the best tools available for eCommerce stores to increase not only brand awareness but also sales. The great news is, upgrading to latest Magento version can offer lots of benefits for store owners. This also includes sales. In the following sections of this write-up, we have provided valuable insights that will help you to comprehend how Magento latest version can help you to increase sales for your online store.
Magento marketing concentrates on two significant facets. The first one is expanding the reach and awareness of your brand. With the help of Magento 2.3.2, it is possible to avail tools that can assist you in reaching more people, thereby creating more opportunities to make conversions.
The second one is getting current customers to spend more by purchasing products from your online store. Most often than not, businesses tend to overlook the average transaction value. But, it should be noticed that increasing the average transaction value is perhaps much easier than bringing in new customers.
In both cases, Magento 2.3.2 comprises all the tools necessary to market your business effectively, thereby increasing the sales figure. This makes a case for availing Magento 2 upgrade services and transforming your eCommerce store to the next level of success.
Let’s now look at some of the ways Magento 2.3.2 can help you to increase sales.
Refer or Share Email
Magento 2.3.2 consists of a feature through which store admins can integrate an option that enables them to send an email to a friend. This way, your customers can utilize this link to send products to their friends who might like them. Alternatively, they can even send it to someone who might be interested in buying the products. In either case, the refer email is an untapped opportunity for you to expand your brand. By sharing your brand, it is possible to get positive effects on brand endorsements but at a more personal level.
You can even encourage your customers to share your brand with their friends by giving them incentives like free shipping by providing a referral code that can be passed to their friends. This method is more likely to reap rich dividends only due to the incentives involved.
To set up the reference to email, enter the Magento admin and navigate through “Stores -> Configuration”. Next, opt for “Catalog -> Email to a friend” sections on the left panel. This way, it is possible to open the email templates and fill everything out accordingly. The set-up process has been made very easy by Magento.
Customers love it when you allow them to create wish lists. This way, it is possible to increase sales. With its help, you can bring in more customers by enabling your current ones to share their wishlist.
Wishlists are also useful when you wish to retain your existing customers. You get their information when they set up their account to access this feature. It is also one of the fantastic techniques to market your products that are already present in their wishlist.
Customers have the opportunity to save the products that they currently cannot afford but want to save up in their wishlist. This way, you have a chance to sell products of higher value, which can increase your average transaction value.
Personalized marketing is today’s mantra to success, especially in online business. With the help of the wishlist feature, you get all the requisite tools to eliminate guesswork from your marketing to the potential customers who are already keen to purchase your products.
User Generated Contents (Reviews)
It is a great idea to allow customers to review your products. It allows you to end up gaining new customers and also increase the average transaction value. When you allow customers to leave their feedback, it gives a personal touch to your brand. It even helps in building a trust level between the customer and your brand.
Reviews are also a great way to encourage circumspect buyers to leave their fears and complete the online transaction. This is the reason for Amazon to allow users to leave feedback on their online store.
When your customers voice their opinion, they act as your brand ambassadors, who can give you the platform to endorse your brand publicly. Magento 2.3.2 makes it quite easy to set-up this functionality, which, in turn, increases the sales of your online store.
Special Pricing and Promotions
Every online business has to run promotions to persuade people to buy the products. This way, it is possible to make them spend more out of their pockets. With the help of promotions, it is possible to build your customer base. This can be done by creating promotions, especially for new customers. On top of the regular promotions, you can utilize promotional features along with referral and share tool that assists you to develop a marketing funnel to grow your business sales to the next level.
With the help of Magento 2.3.2, it is possible to get all the tools to set up promotions that can be used for different sets of the target audience. These include first time buyers, a specific total purchase value, or even time and date based sales. With the help of the requisite tools in Magento 2.3.2, you are going to increase your revenue and make your brand reach the new heights of success.
Marketing is often one of the most overlooked in small businesses and start-up eCommerce stores. With the help of these strategies mentioned in this blog, you can take your online store sales to the next level using the latest Magento version i.e., 2.3.2. If you are still using Magento 2.3.1 version, then it is about time for you to make a shift to the Magento 2.3.2 by availing Magento upgrade service from a proficient Magento development company today!
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