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How is Big Data Analytics Useful for Your Business?



Consumers are inundated with a large number of advertisements for different products and services every day. The competition in the market is huge, leading companies to produce an unlimited number of ads that can be exhausting for consumers. But consumers do stop by these promotions and pay due attention. But why? As businesses try to answer this question, they get more creative, and many dive into the advantages of big data analytics.

For instance, Spotify, the music streaming platform with 96 million users, generates huge data regularly. Through this data and by way of a smart recommendation platform based on search history, likes, and shares, the company generates suggested songs automatically. The process gets easier with the frameworks, tools, and techniques resulting from big data analytics.

Big data analytics is nothing new, and it is the procedure of finding trends, relations, and patterns between large amounts of raw data to create data-backed informed business decisions. Since there is a constant flow of data available through different touchpoints, such as web usage, customer interaction, and intelligent devices, it becomes easier for big data engineers to use public information and transform it into critical business insights.
Businesses that use big data analytics gain value in several ways, like:

Customer Retention and Acquisition

Businesses must have an exclusive approach to marketing their products and services, especially if they want to stand out from the competition. With big data analytics, organizations can pinpoint their customers’ requirements and thus establish a strong customer base.
Different big data procedures help companies observe consumer patterns and use the same to create brand loyalty. The companies further collect more data to understand more trends and thus more ways to make the customers happy. As per studies, Amazon is an expert at using big data analytics to offer customers one of the most personalized shopping experiences. The suggestions at this shopping portal are not just based on the customers’ past purchases but also on products that the other consumers have purchased, browsing patterns, and various other factors.

Well-Targeted and Completely Focused Marketing Campaigns

Businesses can effectively use big data analytics to offer customized products and services to. Doing so can avoid spending money on useless advertising campaigns that do not produce results. Businesses can identify customer trends through big data analytics by observing point-of-sale transactions and monitoring web-based purchases. These insights further help businesses create focused, targeted, and successful marketing campaigns, allowing them to match and surpass customers’ expectations.

Risk Identification

Nowadays, businesses must survive high-risk operational environments requiring diligent and effective risk management strategies. Big data analytics has provided solutions for businesses to survive in high-risk environments. Through big data analytics, businesses can create more brilliant plans and improve the advantages of their risk management structures.

Cost Optimization

Big data tools offer businesses critical cost benefits for processing, storing, and examining huge data volumes. This cost optimization benefit of using big data analytics aptly suits the logistics industry, where businesses can use big data to reduce product return expenses by calculating the chances of returns for a specific product. This can be a huge saving for logistics businesses considering that the cost of product returns is 1.5 times higher than normal shipping rates. Through proper analysis of a product’s chances of returns, companies can take several measures that can help them minimize product-return losses.

Some other crucial aspects where big data can be useful for the logistics industry include, more visibility into operational efficiencies by estimating the raw material, stock estimation, mapping storage facility, material procurement and waste reduction.

Such tools can add more functionality value to a business procedure and reduce total downtime and save cost.

Improved Efficiency

The use of big data analytics tools can help businesses improve operational efficiency. Different big data analytics tools can be used to automate routine business procedures, freeing up time for employees to perform other procedures requiring cognitive skills.

Highly Innovative Products and Services

Businesses can easily update their existing products and services and innovate new ones using big data analytics. Since businesses now have huge amounts of data available, they can examine the same to distinguish products and services that fit their targeted customers.
Companies in the present era can no longer gain by relying on their instincts. Big data analytics has made massive data available for businesses to work off. Now they can implement different procedures to track customer feedback, product success, and what their competitors are working on.
Being able to identify customer requirements and satisfaction through big data analytics empowers organizations to offer customers exactly what they require and at the exact time when they require a certain product. Big data analytics has helped many companies to develop highly innovative and brand-new products that meet the changing requirements of present-day customers.

More Significant Insights and Precision for Complicated B2B Communities

Businesses can offer B2B communities or supplier networks greater insights and precision through big data analytics. Using big data analytics, suppliers can easily escape the constraints they face in the business market. The process helps them use high levels of contextual intelligence considered critical for their success. Many supply chain professionals now consider big data analytics as one of the most disruptive technologies that have changed the base of supplier networks to include top-level collaboration. This collaboration allows supplier networks to use new knowledge to solve existing issues and deal with other situations.
For example it helps enable a complex supplier network that propagates collaboration to proliferate and grow into new markets. From big data insights, one can estimate the progression and regression in the supply chain from various networks.

These analytics can also be unified to forecast demand, optimise present business tools and create integrated business goals.

The Bottom Line
Businesses, small and large, are continuously growing because of the use of big data analytics. Now, with advanced technology, businesses have crucial data at their disposal, which further helps them implement proper analysis systems to find solutions to several problems. The proportion of businesses using big data analytics for critical outcomes is still less globally. There are quite a number of factors that help businesses optimize analytics. However, its value proposition and prospects are extraordinary. Any business that is looking to propel towards global integration can benefit greatly from it.