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How to Choose the Right WordPress Host



Choosing the right web host can make all the difference in your site’s success. Creating your website is now more important than ever, and finding the right host is a key component to every flourishing web page. Speed is essential for a great website. Google’s Best Practices say that any website should load in less than 3 seconds. There are many benefits to improving website speed: increased conversation rates, improved search ranking, and improved user experience. Just a 9-second increase in page load time increases mobile bounce rate by 123%. Key factors contributing to site speed are bad plugins, WordPress configuration, external scripts, web hosting, and page size. Poorly coded plugins can significantly reduce website speed, as well as failure to cache pages. Shared hosting that allows other sites to consume resources your site needs and overcrowded pages also have a large impact on site speed.

When choosing the right WordPress host, you need to know what to look for. Every WordPress host should offer web servers built specifically for hosting WordPress websites, pre-installed WordPress, automatic nightly backups, automatic updates, 24/7 security and tech support, and expert support. Managed hosting companies provide a variety of services, including both hardware and software setup and configuration, hardware maintenance and replacement, software patching and updates, technical support, and monitoring.

The key to a fast loading website is finding the right host. Shared hosting, virtual private sector, dedicated server hosting, cloud hosting, and managed WordPress hosting are some of the many hosting options available. Each site includes different benefits, so figuring out what type of hosting will work best for your site is crucial. Shared Hosting has multiple websites on one server that use shared server resources, while virtual private sector has each site stored within its own space on a shared server. Dedicated Server Hosting has each site stored on its own server, but site owners control all aspects of hosting, whereas, with managed WordPress hosting, all technical aspects of running WordPress is managed by the host. Cloud Hosting spreads resources across multiple servers, and applications use combined computing resources.

The first step when looking for the right host is to decide what hosting you need. Making a list of the features your site needs helps you compare the pricing and features supplied by different hosting providers. When looking for a host, take advantage of the free trial periods to see what aligns best with your site needs. After comparing and testing out different sites, it’s time to pick the right web host for your site and configure your plugins and themes. Make sure you have installed and configured optimization plugins. Using a content delivery network works for faster image loading, and to enhance the mobile experience, consider using AMP. After setting up your site, it’s important to test its speed. The links provided at the bottom of the infographic give a few site options for testing speed. Finding the correct host that works for your business can make all the difference in the success of your website.

choosing the right WordPress host

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-present and joined the SXSW Advisory Board in 2019. Follow Brian Wallace on LinkedIn as well as Twitter.