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How To Grow Your Business With A Native Mobile App?



mobile app

In this era of mobility, it is indeed difficult to live without smartphones. There are chances that you might be reading this blog on a mobile phone. Due to the increasing popularity of mobile phones, the demand for mobile app development has seen a surge in the last few years.

Mobile applications are expected to generate over $935 billion in revenue in 2023. According to Statista, the Google Play Store and Apple App Store have combined over 5.6 million apps available for download.

Seeing these above numbers, the importance of developing a mobile app is undeniable. Now comes the various approaches that can be used for the development of a mobile app such as “Native”, “Hybrid”, and “Cross-platform”. All of these development techniques have their own merits and demerits which make them different from each other.

Here in this blog, we will especially focus on “Native mobile app development” and explore its benefits and also discuss strategies on how to grow and promote your business. Although, we will also discuss in brief about “Hybrid” and “Cross-platform app development techniques as well so that you can choose the right one for your business success.

Now, Let’s move further!

What Is Native Mobile App Development?

Native mobile app development refers to the process of creating mobile applications that are specifically designed and built for a specific platform, such as iOS or Android. These are typically built using the platform’s native programming languages such as Swift or Objective-C for iOS and Java or Kotlin for Android app development.

Advantages of Native Mobile App Development

  • Native mobile apps are specifically designed to work on a specific platform, which allows for optimal performance and responsiveness.

  • They can easily integrate with other native apps on the device.

  • Native mobile apps offer greater flexibility in terms of design and functionality compared to other types of mobile apps.

  • These are built using the platform’s own development tools which can provide an additional layer of protection against potential security threats.

  • Native MobileKing Indianapolis apps tend to have better visibility in app stores, as they are listed as “native apps” and are often recommended by the app store.

  • They are easier to track and analyze, providing businesses with valuable data about user behavior and preferences.

Disadvantages of Native Mobile App Development

  • Developing a native mobile app for multiple platforms such as iOS and Andorid separately can be costly because it requires separate development teams for each platform.

  • The development process of a native mobile application for multiple platforms can take longer time than usual as the process is repeated for each platform.

  • These are dependent on the platform updates, meaning that they can become obsolete if the platform is not updated. Also, the maintenance of a native mobile application can be difficult, especially when there are multiple versions of the app for different operating systems.

  • Lastly, native mobile apps are built using the platform’s native programming language, which can limit the developer’s flexibility in terms of design and functionality.

What is Hybrid Mobile App Development?

Hybrid mobile app development is a process of creating mobile apps that run on multiple platforms (such as iOS, Android, and Windows) by using the same codebase.

This is typically achieved by using a framework such as Apache Cordova which was previously known as PhoneGap. It allows mobile app developers to write code in web technologies (HTML, CSS, JavaScript) and then package it as a native app.

When To Choose Hybrid Mobile App Development

This development approach can be a good choice when:

  • You are building your product as an MVP (Minimum Viable Product).

  • You want to access device features: Hybrid mobile app development allows for access to device features such as GPS, camera, and push notifications through a bridge provided by the framework.

  • You want to leverage the power of a single codebase: It allows for the use of a single codebase, making it easier to maintain and update the app.

What is Cross-Platform Mobile App Development?

Cross-platform app development refers to the process of creating mobile applications that can run on multiple platforms including Android and iOS by using a single codebase.

Just like hybrid apps, they use a bridge that takes the programming language in which the application is written and allows it to run on any device without having to rewrite separate applications.

Furthermore, this is done by using cross-platform development frameworks and tools such as React Native, Xamarin, and Flutter which allow developers to write code in a single language and then convert it into the native code for each platform.

These frameworks come with a set of pre-built components and libraries that can be used to create a single app with minimal additional development efforts.

However, it is important to note that cross-platform mobile app development may not provide the same level of performance and functionality as a native app.

When To Choose Cross-Platform Mobile App Development

This development approach can be a good choice when:

  • Time to market is a concern as it allows for faster development time because the same codebase can be used for multiple platforms.

  • You have a limited budget: It can be more cost-effective as it allows for the development of one app for multiple operating systems, rather than having to develop separate apps for each platform.

  • You want to target a wide audience: It allows you to reach a wider audience by developing an app that can run seamlessly on multiple platforms.

  • You want to leverage existing skills and codebase which will ultimately save time and resources at the same time.

Advantages of Mobile Apps For Businesses

Mobile apps have become an essential tool for businesses of all sizes and industries, as they provide a wide range of advantages. Keep reading the blog to know more about those benefits.

  • Increased Customer Engagement

One of the key benefits of mobile apps for businesses is increased customer engagement. A well-designed mobile app can make it easy for customers with your customers providing an easy way for them to stay informed about your products or services.

This can include features like push notifications, which can be used to inform customers about sales, promotions, new products, or other important information in real time.

Lastly, mobile apps also provide customers with access to exclusive content, such as product videos, tutorials, and user reviews, which can help increase engagement and drive sales.

  • Improved Customer Loyalty

Another major advantage of mobile apps for businesses is improved customer loyalty. It can help establish a deeper connection with your customers, leading to increased brand loyalty. Wondering how this can be achieved? So this can be achieved through personalized recommendations, special offers, and rewards programs.

Furthermore, mobile apps can also provide customers with an easy way to access customer service and support, which can help build trust and improve customer satisfaction.

So, if customer satisfaction is one of your top priorities, then mobile apps are the answer to raising customer satisfaction across the board.

  • Increased Sales

Mobile app development can help to increase the sales of a business to a great extent. Want to know how? A mobile app can provide a convenient and easy way for customers to purchase your products or services. This can include features such as in-app purchasing, which can be used to make it easy for customers to purchase products or services directly from the app.

These can also provide customers with access to exclusive deals and discounts, which will ultimately help to increase sales. Also, mobile apps can also provide location-based services, allowing businesses to target customers in specific geographic locations.

  • Cost-effective Approach

Developing a mobile app can be more cost-effective than traditional marketing methods such as print or television advertising and can provide a better return on investment.

As it is a true saying that “the more often your customers get involved in your app, the sooner they can tend to buy your products and services ”

  • Develop Interests In Customers

Mobile applications provide you with an opportunity to present your products and services to your existing or prospective customers. Significantly, they make it easy to access products and services, view prices, and make purchases, which can increase the likelihood of a sale.

As a whole, this will create excitement in your customers to check your updates regularly.


To conclude, if you get the option of choosing between the above three approaches, then we highly recommend you to opt for Native app development as it will be helpful for you in many possible ways. As a whole, it can be a powerful tool for growing your business to the next level.

Lastly, to develop a successful native mobile app, it is necessary to understand the benefits of a native app, select the right platform, create a marketing plan, and most importantly collaborate with the right mobile app development company in order to achieve the best results.