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Improve Your Web Traffic with Advanced Marketing Strategy 2020



Improve Your Web Traffic with Advanced Marketing Strategy 2020

Developing a business website and gaining thousands of customers every day are two distinct things. It’s just like that you made a modern and fully furnished showroom to sell your products, but the customers’ visits are very low. Here, now you need a marketing strategy that boosts your web traffic and conversion rate.

There are different top channels available that boost your web traffic such as; Organic search, Direct, Email, Social Media, Referral, Paid Search and many more. However, a recent publication “Organic search responsible for 53% of all site traffic, paid 15%” shows the research report of BrightEdge.  BrightEdge revealed that over 70% of B2B and the other business’s revenue was gained through paid search and organic search. The following pie chart depicts the Comparing share of visits by channel:

So, why not consider investing your money and time in paid and organic search channels? Here is a list of powerful marketing activities that help to optimize paid and organic search, but also help boost your web traffic.

  1. SEO Optimization

First, identify and target the particular keywords that boost organic traffic on your website. You can use Google analytics to organic traffic sources and the keywords that drive the most traffic to your website. Use long-tail keywords as they give the potential leads on your website. Then, do on-page and off-page optimization for better results which include Authoritative outbound links, H1 tags, keywords in your page title, Social media sharing, content distribution and many more.

  1. Write Insatiable Content

Content is a King; the more you produce quality and informative content on your website or blog; there are more chances the customers will return on your website. The better your content will be, the more your visitors get involved. As a result, they will share your informative content with others and, your services will be promoted automatically.

  1. Create Video Tutorials

Video sharing websites are the best way to drive organic traffic on your website. The best instance is YouTube. It is the second most well-liked search engine in the world and Google loves it. So, it can help you gain immense exposure for your website. Add informative video tutorials and link them to your content through the description.

  1. Blog Regularly

Fortunately, blogging is the most preferred way to drive traffic on a website. But blog regularly; otherwise, it will not give effective results. Recent studies show that daily posting on a blog can net commerce five times more traffic than one that does not. Here is a bar chart that describes the percentage of bloggers who have reported strong results by publishing frequency:

  1. Secure Your Website

Google plays an imperative role in driving web traffic on your website. In 2017, it has flagged ‘red’ to unsecured websites, which also affects their ranking too. So, install an SSL certificate on your website for making your website HTTPs from HTTP. For more protection, buy cheap wildcard SSL certificate for your website. It secures primary as well sub-domains under a single certificate, provides the 256-bit encryption, boosts user’s trust and conversion rate, and is compatible with most servers and browsers.

percentage of bloggers


  1. Use Email Marketing

Email marketing is the traditional method of attracting new customers. But nowadays, several businesses give privilege to a content marketing strategy than email marketing. As a result, they are missing a lead magnet that can build a sales funnel immediately. Therefore, don’t waste your time, promote new offers, and drive more traffic to your site or blog with an email campaign. Just be careful to attack your customers with constant emails about every single update in your business.

  1. Use Paid Traffic Methods

As alluded to above that 15% of web traffic comes from paid ads like Facebook ads and Google ads. So why not to invest in these paid channels. If your budget is low, you can use a Cost Per Acquisition (CPA) for properly tracking the things up. You can track a cost per acquisition through a variety of methods such as; UTM parameters, AdWords for PPC or a CRM system. However, ensure to execute things like Facebook and Google tracking pixels to find out the efficiency of your ads.

  1. Organize Offline Events or Webinars

Offline events and webinars are great ways to gain more perspectives and guests. You can also Co-organize events or competitions that allow lead sharing and increase the exposure of your brand. Webinars allow you to show your proficiency in your stream, which generates more traffic on your website.

  1. Engage in Influencer Marketing

If you want to reach millions of people without having your huge audience, Influencer marketing will be the best way. On social networks like Facebook and Instagram, you can allure influencers. Just reach out to folks who belong to your niche or business. It will not be economical, but it might give you a lot of customers and profits in the short term.

To Wrap Things Up

Boosting web traffic is not that much easy as it seems. It needs a lot of effort, patience, and an expert mind. If you are a beginner, you may fail many times, but never lose your hope. There may a possibility that yours today’s efforts best worth you after a long time. So, ensure to work on quality rather than quantity.

Erica Brewer is a digital marketing freelancer and Websites & IT, Content writer. She's an expert in inbound marketing and lead generation.