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Role of Artificial Intelligence in Content Marketing



We cannot deny that the digital world is expanding. And, technology is advancing faster than ever. It’s already evident that artificial intelligence (AI) is transforming the content marketing game more than we could ever imagine.

Imagine the many activities that need to be done around any content piece before it goes live. It may need both optimizing and personalizing. Some of these things include:

  • keyword research
  • Content writing
  • Data review
  • Search engine optimization

Doing such tasks manually can be hectic. Think about marketers spending many valuable hours researching, writing, testing, and optimizing. It’s not worth it at all. All the time and effort spent doing this could be channeled elsewhere. Thus, enabling marketers to achieve more.

It’s no surprise that in 2023, 67% of marketers state that content marketing helps them generate more leads/demand. This is a 7% increase since the previous year.

So, with many activities going on in the world that depend on automation, there’s a need to use artificial intelligence everywhere. This is important, particularly in the marketing field. 

As much as it may be essential to remain hands-on with various marketing strategies, there’s more need for content marketing automation. Today, content marketers can quickly transcribe varied data in different formats. 

Besides, as a digital marketer, AI, and machine learning enable you to discover more about your customers. Hence, you can build good and lasting relationships with the consumers. 

Salesforce research indicates that marketing teams that perform best are more likely to use AI. They use it at least two times in their content marketing and campaigns than the underperformers. Indeed, this is the best way tasks can get executed faster. And marketers get to actualize both their short-term and long-term goals more quickly.

So, how can you use AI in content marketing? Our article delves deeper into the role of artificial intelligence in content marketing. But first, what’s AI in content marketing?

What’s AI in Content Marketing?

Since its initiation, content marketing has kept evolving. We learn from Forbes that around 2.5 quintillion data bytes are formulated daily. The growth of social media and internet of things ( IoT) devices stimulates the increased data needs.

To gain a competitive edge as a content marketer, you must stay alert and get on top of these changes. And that’s where AI meets content marketing.

Some important roles of AI in enhancing content marketing include:

  • Collecting and analyzing large amounts of data
  • Research and development to formulate an ideal content strategy
  • Enhance user experience
  • Formulating automated content marketing
  • Personalizing user experiences and more.

Let’s get further into some of the significant roles.

Role of AI in Content Marketing

  • Content Strategy’s Research and Development

It takes work to constantly research and generate insightful content that’s relevant and engaging to the audience. It can be too hectic and time-consuming. 

Researching alone may take the same amount of time as writing does. Thankfully, AI comes in to help content marketers generate content that’s relevant to their target audiences in each particular buying phase of the marketing funnel. 

With AI, content marketers can focus more on other creative aspects of the context. Thus, they get to spend less time researching and analyzing.

Take note that AI helps with data analysis and comparison faster than a human can. This gives content marketers the information they need for their content strategy development. As a result, AI enables strategists to create relevant content based on the target audiences.

But there’s one thing you need to know.

Users produce over 70 million new blog content each month, and more than 7.5 million blog posts are published. So, you must fight hard to rank on the search engine result pages (SERPs). 

Most times, your marketing efforts will only be successful if your content is ranked. When your content doesn’t rank, it implies that your target audience cannot find it easily.

With such stiff ranking competition, your content must be well-created, with SEO as the topmost consideration. Hence, it helps to work with the most reliable content marketing agency to help you create fully-optimized content. The best content marketing services will keep you on your toes to ensure you continue upgrading your content repeatedly for the best results.

Such content marketing services will mainly revolve around the following:

  • Content creation
  • Content marketing strategy
  • Publishing and tracking content results
  • Updating content to increase its relevance

A reliable content marketing agency ensures that they help you deliver content that both search engines and your audience will love. As a result, you maximize your return on investment (ROI) from the content marketing strategies.

  • Enhance User Experiences Using AI-Powered Chatbots

The use of chatbots is crucial now more than ever. AI-powered chatbots offer software solutions with the use of machine learning and Natural Language Processing (NLP). They do this by mimicking human conversations. 

Today, AI-powered chatbots function perfectly in customer support channels. The bots are computer programs that utilize AI and NLP to execute the following:

  • Understand customer queries
  • Automate responses to the customer questions
  • Simulate human conversations
  • Formulate the needed content

What Are AI and NLG Content?

AI chatbots formulate automatically-generated content with minimal to no human effort. The AI tools create automated content using natural language generation (NLG). These technologies aim to convert your data into accurate, well-written, and readable content formats. 

Examples include the following:

  • AI content creation
  • Smart word suggestions
  • Highly targeted website content.

Besides, the chatbots offer information that aligns with your content marketing needs. 

How do AI-powered bots boost your content marketing?

With the bots, it’s now easier to collect data and use the information to make data-based content marketing decisions. So, the marketers that are already utilizing this important AI tool in their content marketing services are benefitting in the following ways:

  • Content automation
  • Managing various marketing processes
  • Generating leads
  • Converting customers 

Immediately a client messages your bot, you can send them valuable and informational content. You do this to help nurture them into customers that buy your goods or sign up for your services. Consumers can always do this either today or in the future.

Most importantly, chatbots on websites often give detailed information to customers who want immediate answers. Currently, the bots function not only on websites but everywhere. 

You can now converse with users using chatbots on Facebook Messenger. The app imitates real-life conversations with consumers. This offers users the quick and immediate responses they need to their questions and concerns throughout their purchase journey. 

Thus, consumers enjoy the fact that they’re having a typical conversation with a human being. It’s essential to entice potential consumers and convert them into buyers. The bots also ensure 24/7 customer service and access to your website and social media content.

Thus, AI-powered bots are a powerful tool in your content marketing that can boost your marketing services in the long term. This is because it’s more direct one-on-one customer interaction.

  • Helps in Marketing Automation and Alerts

No marketer wishes to see abandoned carts on their online sales platforms. This is like the worst nightmare. Usually, abandoned carts are potential customers that follow every necessary procedure almost to buying. But, instead of purchasing, they leave their carts at the last minute.

As an online entrepreneur, you shouldn’t remain discouraged following abandoned carts. With AI content automation, you get notified anytime a potential buyer abandons their cart.

Thus, you can make immediate follow-ups. This helps you understand why a customer didn’t complete buying the goods. Customers also get an automatic email reminding them of the deals they might miss.

The abandoned cart automation using AI will also help you discover more. For example, you can know the point in the customers’ buying process, where most seem to drop off. So, it becomes easier to set a new approach to help maintain your shoppers.

Your eCommerce site can also help you solve the issue faster. You get to send email reminders that give discounted shipping. The email can also emphasize your site’s safety. Such will assure customers of a secured purchase and shipping process. Thus, the reminders might encourage them to resume their shopping.

Furthermore, automated content marketing can help you analyze customer behaviors. This allows you to track checkout progresses on their site. 

Key Takeaways

We must recognize that; today, the quality of your content will dictate your business’s online presence. You must maintain content from your marketing strategy to attain your business goals. 

Remember, your content should inform, educate, and encourage your consumers to try your business’s services. The content is a crucial asset to your business. And, investing right will help you reap the desired content marketing benefits.

However, many businesses need help scaling their content and getting the desired results from content marketing. That’s why you need to incorporate artificial intelligence to realize your business’s goals faster.

Artificial intelligence (AI) and marketing automation have changed digital marketing processes for good. Regarding content marketing, AI helps you attain a competitive advantage in the overcrowded digital marketing landscape. 

With modern tools and technologies, marketers can automate thousands of time-consuming tasks. That way, marketers manage to focus more on the creative elements of content marketing.

Even better, you need the services of an expert content marketing agency to help optimize your content. They’ll use their expertise to help you generate an ideal content marketing strategy that aligns with your business and overall marketing goals. 

That way, your content will be well-optimized and enable your target audience to locate your services faster in search engines.