Keywords are an essential factor in producing a website and getting traffic. These are the terms that the search engines use to categorize and rank your webpages
. For example, if your website is about “traffic building,” then your keywords could include traffic, building traffic, website traffic, and so forth. After reading this article and using the knowledge at hand, you will see why your web pages might not be ranking high in the search engines and contrary to what you have learned in search engine optimization in the past.
The decision from many web designers and search engine optimizers has been to find as many keywords as you can. They inform you to search for keywords using a kind of online tools and software programs
which can uncover primary keywords. At first, this seems attractive, but it defies any reasoning.
Let’s take a look at the aim of the search engine. Its job is to find pages that meet the detail search word that a web surfer has typed in. The more focused the pages it serves up that meet the search term, the better it is for users. Search engines must be as accurate as possible in delivering the right things to their users. Otherwise, the web surfer goes somewhere else.
Now, visualize you are a search engine algorithm – the mathematical string which calculates the probability of any web page matching the search word typed in. If the page has hundreds or thousands of keywords, you’ll be baffled. For example, is this web page about ‘article writing,’ or is it about ‘feature writing for journalists.’ They are different things. You’ll end up realizing the page is pertinent but not that pertinent. So you end up ranking the page down the list. But what if the page only has the keyword ‘article writing’ and many times. You’re absolutely positive the page is about article writing, and so you rank it higher.
Admittedly, it’s not quite as simple as that. But this is the notion of search engine technology. It is searching to find the most relevant pages that meet the search term you enter. What this means for Internet marketers is that you must separate pages for each keyword
. Focus each page on each individual keyword. Use the keyword in headings, sub-headings, the page text, the page title tag, and the meta tags. Evade having pages that have numerous keywords as that confuses the search engines and lowers your rankings.
So overlook the belief that hundreds of thousands of keywords rank your pages high. Go for pages that meet single keywords, and you will find your page will increase in traffic. This ploy also works for Google AdWords. Each advert should employ just a handful of keywords – you get a much better click-through and cheaper advertising when you only have a few select keywords per advertisement. If you have hundreds of keywords, you’ll find you’ll get better results by having keyword-relevant ads and not having one advertisement with hundreds of keywords.
So go against the opinion of having your pages filled with keywords…Go with keyword specific pages to rank high. As I stated in the first part of this article, you might be surprised by the outcome. Most web marketers have learned the old school way of building web pages filled with keywords that probably look like spam to the search engines. And you can be sure if they are seen that way, your pages will be lost in the millions of pages indexed by search engines every day for surfers and prospective buyers looking for your product or service.