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The Intersection Of Mobile Gaming And Artificial Intelligence



The Intersection Of Mobile Gaming And Artificial Intelligence

Artificial Intelligence (AI) has been involved in gaming since the beginning of time. Pac-Man features Pathfinding AI, plotting the shortest path between two points; and today, Red Dead Redemption 2 defines complex behaviours for non-player characters with artificial intelligence. In the future, we will have more games that adapt to what each player likes, and characters that learn and grow just like people. This can be done with the help of Next Generation In-Game AI. In the meantime, mobile gaming keeps most satisfied.

Today, 81% of digital gaming time is spent on mobile apps. We spend a staggering amount on our mobile games as well. The top free mobile games only need one calendar month to generate millions in profits. Fact: Candy Crush SAGA earns $71 million in revenue and $10 million in downloads every month. By 2021, consumer spending on mobile games will reach $90 billion. By this same year, 1 in 4 worldwide will be an active mobile gamer.

25% of the iOS App Store is occupied by games and mobile gaming engagement rises by 10% every year. As previously mentioned, technology plays a major role in the reasoning for this. However, artificial intelligence isn’t the only technology game developers have their hands on. Augmented Reality (AR) was actually brought into the mainstream by mobile gamer developers, bringing games into the real world for a more immersive experience. Since being forefronted into the mainstream, 53% play mobile AR games and 81% have played using AR more than once. Financially, AR gaming is just as enjoyed by consumers. For example, Pokemon Go – one of the top AR games – has earned over $1.9 billion to date. 

Regarding Artificial Intelligence, in-game uses aren’t the only variant on the technology.

Ally is a chatbot designed to identify abusive language used between players. Currently, online game developers are using this chatbot technology. However, as AI continues advancing, games will feature AI-generated levels, graphics, open worlds, and games for an increasingly intricate level of personalization.

OpenAI CTO & Co-founder Greg Brockman informed, “If it takes a human between 12,000 and 20,000 hours of practice to master a certain skill, then the bots burn through ‘100 human lifetimes of experience every single day’.” With this amount of power, AI will be able to build games completely from scratch, base levels on the developer’s game design, design open worlds with more detail and variation, and provide graphics based on real-world images.

Today, developers use AI in many different ways: to test their video games – from powering NPC’s to expediting software testing. For example, AI can run through an entire game map in less than 1 hour and shorten the time needed to develop and release new games. Developers can also embed AI to check the performance and speed of your gaming software, and self-learning AI to help you discover things you didn’t know were inside the game.

Mobile gaming makes millions, and the gaming industry as a whole has expanded massively with no foreseeable plans to slow down thanks to growing consumer demand. Read more information on the role technology plays in gaming below.

The Intersection Of Mobile Gaming And Artificial Intelligence

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-present and joined the SXSW Advisory Board in 2019. Follow Brian Wallace on LinkedIn as well as Twitter.