Underrated Link Building Tactics that Work Surprisingly Well

In the never-ending quest of optimizing your conversions also lies your continuous need to find ways to drive traffic to your site. As of today, link building remains as one of the most powerful search engine optimization (SEO) tools in your arsenal. Similar to an optimized keyword strategy, link building lets your site acquire a high rank in the search engine results pages (SERPs).  

Over the years, SEO practitioners have developed new and creative methods to improve their link building strategies. Just to name a few: guest posting, broken link building, and the skyscraper technique are some common practices used to build high-quality backlinks.  

Guest posting is when you post an original piece of content to a site’s blog to boost each other’s domain authority. Broken link building is exactly the method describes—when pages have broken links, you can help the webmasters fix them by providing better alternatives. Finally, the skyscraper is the process of improving an old piece of content that already has a large volume of links.

Up to now, most SEO specialists are still using these proven methods. However, they have been overused to the point that website owners are getting tired of receiving the same old outreach emails. This is a sign that digital marketers and SEO practitioners need to find new ways to create high-quality backlinks. 

Luckily, you don’t need to stay by the book when it comes to link building. Since changes in SEO are generally unpredictable, thinking outside of the box will allow you to stay relevant in your industry. With this in mind, you need to constantly experiment and combine different methods to enhance the effectivity of your strategy.

At the end of the day, the best way to gain results is to use of the tactics that can work best for you. The practices mentioned previously will continue to remain relevant until a development similar to the Penguin update once again alters the SEO landscape. 

If you’re looking to establish your online authority further, take note of these underrated link building tactics that you should try ASAP.

About the Author

Oscar Florea

Oscar is Spiralytics’ “wisest” Online PR Specialist. His outstanding relationship-building skills have been honed by years of experience helping companies in all sorts of industries to manage their brand image. This guy eats strategic outreach for breakfast!