When it comes to building an eCommerce website, the design is of great importance. People visiting your website need to be captivated with visuals and the overall design of the site.
For BigCommerce users, this can be difficult because of the importance of getting your design right and making your landing pages, product pages, and, of course, your home page look and feel on point with your brand.
There are many elements that go into your website design and tips you can follow to make it the best it can be to help you achieve success in the eCommerce space.
You want your website to be clean and organized so that it remains easy to use and doesn’t get too cluttered with wording or too many images. Labeling things clearly also help, such as product descriptions and pricing, and doesn’t overload a page with too many products or put too many products on the home page.
Your website design should also be easy to navigate and not disrupt the navigation menu and how it is structured. Too many links on the home page can also be a problem, so you want to keep things simple and make it easy for customers to get around.
Your website design should also include the contact information and be listed where people are going to see it. Typical information listed includes a phone number, email, physical address, and payment methods.
A key part of your design is also going to be the images you use. In an eCommerce setting, customers don’t get to physically see or touch the product before they purchase, so you need images to show your products accurately. High-quality images are a must for painting the picture for the customer and making them feel like they are having a typical retail experience.
Finally, part of your design is not only having it ready to go for the traditional desktop, but many customers are now using mobile to make their online purchases on the go. Your eCommerce store needs to be optimized for mobile so that customers can utilize that convenient service for themselves. Luckily, BigCommerce has a lot of built-in features to make mobile shopping easier and add mobile payment solutions to your store.
Using expert developers and designers who can transform your website into the work of art you envision, 1Digital Agency puts the knowledge and tools to work to create the BigCommerce web design that sets your website apart from the others. Working closely with BigCommerce on a day-to-day basis as Elite partners helps put a plan into action to take a custom created eCommerce website and turn it into a user-friendly website that draws in the attention of customers and leads to conversions.
Whether you have been considering a new design for several months or are completely new to eCommerce and just want step-by-step guidance and advise, as well as a team that completely supports the journey of creating a great design from start to finish, contact 1Digital Agency today to find out how they can help you get great results for your BigCommerce store.