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How to Optimize Images to Load Faster



How to Optimize Images to Load Faster

The images have a major role in enhancing the significance of the content. The images define the ambiance of the story. Without the presence of images, the textual based content couldn’t be justified properly. 

Mostly Images take up a lot of space as compared to the other content on a website.  The load time of the websites hugely depends on the size of the content present on the website. The seamless user experience demands faster loading times, which will eventually lead to more conversions and sales.  The attractive user experience is essential for the ultimate growth of a Business Website, so without images, it is quite impossible to spread a brand message. The ideal way is to optimize the images without affecting their impact.

If you are managing an eCommerce business, then images play a key role in assisting customers to make purchase decisions.  The images or other media files related to the listed products take part in increasing the load time of the particular product page. That’s destructive for optimal user experience. Today we are going to find ways to optimizing website images for better page load time. 

Resizing images

It is crucial to resize images present on your website. The image with a certain size when scaled down to a smaller size will load much faster than the images with bigger sizes. The developers mostly don’t look over the image sizes and integrate those in the original shape. Make sure there is no unnecessary weight due to extra pixels that will be gone wasted.  The images that remain uncompressed could take a lot of bytes and when the resources consumed by all the images on the websites add up to numerous KB’s and sometimes MB’s. The ideal way is to compress images without losing their pixel resolution. There are numerous software and online tools that will reduce image sizes while retaining their quality. 

Lazy Load

When a user lands on a website then the webpage starts loading. All of the contents including images tend to appear on the screen. Those images that are supposed to appear after the user approaches them also loaded with all the other. 

The lazy load process allows images to load only when the user interacts with them. On page load, these images don’t show up. When a user swipe, scroll or hover over certain web elements these images will appear subsequently. The lazy load image process saves a huge amount of web page data, hence plays a major role in reducing initial page load time.  

There is another way of introducing a lazy load process on the website. It involves showing up the blurry or low-quality version of the images initially and after the user tries to reach it, it starts loading the high-quality version of the images.

Consider you have tons of images on your website that tends to load every time a user approaches your website. Those images would be taking massive resources along with other CSS and JavaScript-based items. So, why not adopt an efficient way of managing media resources on your website and Lazy load is one of the best solutions to deal with visual elements on your website.

Image compression

You can make your images optimized through compression and there are two methods of doing that. 


  • Lossless compression


It involves reducing the sizes of the image files and the quality of the images will remain almost the same as the original. 


  • Lossy compression


You can hold the image file sizes but have to comprise on the quality of the images.

It’s up to you which one to choose for your particular website. The loss compression technique is widely used by the website owners as it doesn’t affect the quality of images.

Retrain using images

I am not suggesting you do not use images at all. In fact, there are certain types of business, personal or portfolio based websites that are insignificant without images. There are certain ways you can prevent using images and replace them with some splendid web elements.  CSS could be of great help in this case through which you can create amazing buttons, animations and gradients, and other web components to replace images with them.

Make use of CDN library

Once you are done with resizing images and integrating the lazy load process to particular images, make sure the images will get loaded quickly. Besides utilizing the hosting server, you can make use of remote servers to load your website images.

When all of the content is present on your website hosting servers, the users tend to request the content from that particular server. If the traffic to your website increases, the servers couldn’t be able to process each request efficiently. Also, users who are approaching the content from far way places might find difficulties in terms of convenient access to the content because the information will take a while to travel to those distances.  

CDN (Content Delivery Network) allows caching your site from servers present at different stations across the world. If your website images tend to load from these remote servers, your servers will not get overloaded with tons of requests and there will be minimum loading lags and latency issues. 

Final words

Images play a vital role in enhancing the worth of a website; meanwhile optimizing them efficiently requires plenty of effort.  Luckily, you can make use of efficient tools and techniques to make them load smoothly on your website. For search engines to rank a website, fast image loading is an important parameter. So, make sure your website doesn’t take much to load, otherwise, your website might get punished in the shape of lower rankings.

Technical Content writing is my passion. I’ve broad expertise in writing for the technical field. I started my writing at the age of sixteen after I was in college. currently, I’m already writing for contribution sites as a freelance influencer. I wrote several articles on medium and lots of them are revealed on varied publications such as Shufti Pro . I wrote several case studies for business to allow them to understand the important want of digital transformation for his or her business.