The web design space is fast evolving and every now and then we encounter new design trends. Partly thanks to the technological advances and partly because of the increasing focus on user experience needs that are constantly getting fine-tuned, web designers always have new approaches, tools, and methods to deliver great design output.
In his respect, we must not forget that the experienced web designers already have seen a bounty of design trends to rise and fall over the years and they have also seen some key trends to stay constant and become part of future design principles. So, for web designers, new design trends are not something new and they may not get interested in any design trends if it doesn’t come with enough values and promises in terms of the user experience.
Since we have almost progressed past the first quarter of 2020, this is the right time to take a look at the key design trends that are going to dominate website design in the months to come and beyond. Here we are going to focus on some of the most prominent design trends that are going to dominate the web in the future.
Custom Visuals For Websites
Already for some years, we are seeing increased utilization of interesting and engaging visuals as web design elements. Since web users these days have the least patience to hang on to a website unless it proves valuable, the web designers need to create the website as visually interesting and engaging throughout.
After the responsive and minimalist web design principles almost became persistent for several years, the web design needs to push the design-centric innovations towards a new direction. The use of custom visuals just fits into this experimental web design approach. Use of custom illustrations, intricate animation, and unique storytelling effects with a focus on at a glance understanding is taking the center stage of web design in many ways.
Highly Individual Focused Websites
The emergence of digital media influencers who already thrown a solid challenge to traditional marketing, public relations, and sales channels gave rise to influencers outside of the so-called celebrities traditionally hounded upon by media houses and advertising agencies. Now, those popular figures from the movie or sports world find tough competition from the social media and digital media influencers of various niches.
Just in sync with this trend of looking beyond the traditional influencers, many small businesses and people with innovative ideas are developing their own websites focused on their personal attributes and their individuality. For example, when you are a well-known fashion designer with a regular audience of your own, you can just develop your own personal website showcasing your public image and creative excellence. Many designers, artists, and innovators are increasingly preferring such websites focused on individual attributes.
AI-Powered Web Experience
AI or artificial intelligence as a cutting edge technology already penetrated almost all digital domains and naturally, web development and design cannot be left behind this trend. AI in the context of the website design can play a great role by delivering design attributes based on customer use patterns and preferences. Thanks to AI-based web experience, websites have a greater scope of addressing the personal preferences of the users.
AI also helps you with a lot of valuable data-driven insights corresponding to the user journey and user interactions. AI precisely helps the designers and developers map the correct interactions that are going to make the user experience better and convert more business easily.
If you look at how the web design evolved in all these years, you must be wondering why all the grandeur and intricacies of design are being sacrificed by the websites for the sake of simple look and ease of use. Well, the modern web is mostly about simplicity and ease of use more than anything else. Naturally, even at this point also ease of use and simple look and feel is going to dominate the web design trends.
Apart from minimizing the cognitive load and all sorts of visual distractions to a minimum, it is now the focus of the web designers to allow easy interactions so that the web users can get things done with minimum efforts. Keeping tune with this trend, websites are increasingly trying to focus on delivering a great onboarding experience so that users can easily understand how the website features work and stay on the website longer.
For the past few years, animations are increasingly playing an important role in website design. Animations are used to achieve an array of UX design goals ranging from visual clarity, easy interactions, and faster onboarding experience. Now, micro-animations are getting popular among websites for a number of reasons. Hopefully, in the coming months, this particular design trend will continue to hold an important place in the preferences of the web designers.
Micro-animations actually help guide the user and improve their user experience to a great extent. In many ways, such small animation effects deliver a more fluid user journey through the steps and interaction steps. From scrolling, tapping to swiping gestures, in many points of interactions the use of micro-animations is increasingly getting popular. Micro-animations are intuitive and engaging enough to make way for easier interactions for web users across different contexts.
Responsible and Ethical Design
Technologically some companies enjoy upper hand and dominance over others as they can incorporate a lot of innovations in their website design and development. But often many people of these innovations are deemed immature or misfit in consideration to the state of things. This is where the question of responsible and ethical design comes into play.
The responsible web designers need to deliver a design that perfectly suits the needs of the target audience while always upholding the business interests. First of all, the design must ensure optimum accessibility for users with different kinds of abilities and disabilities. Secondly, the design must conform to the established conventions to ensure easy comprehension. Lastly, the design must focus on connecting the users with a humane attitude.
All the major web design trends that we mentioned above result from the years of evolution that the web universe passed through in all these years. These trends also indicate how the web is increasingly getting focused on the user experience instead of echoing the same old business concerns. Hopefully, these trends will continue to make the web a better place for both users and businesses.
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