Connect with us

Website design

Top 7 Key Features Every Ecommerce Website Must Have to Succeed



Top 7 Key Features Every Ecommerce Website Must Have to Succeed

Everybody wants to have their own business because it helps them have an additional source of income. Not to mention that it also allows them to manage their own time because no one is going to tell them what to do.

Due to this, no wonder that competition is starting to get stiff and the market gets saturated. There are some that decided to create an eCommerce website to stand out from the crowd, and the number of online stores is growing.

To be able to succeed in maintaining a high traffic eCommerce website, there are certain features that you should make sure your website has: 

Ease of Use

If you are just starting out when creating your eCommerce website, it is certainly tempting to incorporate a lot of the fancy features that you might see along the way. However, it is best that you keep things simple so that your customers get what they need as fast as possible.

There should not be too much of a complicated login process to be able to see the prices of your products. Do not incorporate a lot of pop-ups as well because this will drive your online customers away.

Website Navigation

Another important aspect of a great eCommerce website is website navigation.

A lot of providers of eCommerce development services know that having a simple navigation system for your online store is crucial. As mentioned before if the navigation process is too complicated then it will make your visitors click away from your website. 

You should make sure that everything is simple and that all the important pages are easily accessible at the top of your page. Do not forget to include a contact page so that any concerns your users may have will be able to reach you. 

Main Dashboard

This picture of an eCommerce website might not be something that your customers can see but it is still important towards creating a simple sales funnel for your customers.

You should make sure that your eCommerce store and the platform that you operate it on has a main dashboard that has all the features you might need. This will allow you to have the most conversions possible, as well as enable you to create a strong customer service reputation.

Although this does not directly affect your customers, at the very end of it they will be receiving the most benefits from a good main dashboard. 

User-generated Reviews

Another important part of any eCommerce website is the ability to leave a review for each product.

Before any online shopper visits your site to buy an item, they usually make sure to check customer reviews first and foremost. This is why it is important that you encourage your previous clients to leave a review so that you can convince the new ones to patronize your product.

You should also make sure that you track mentions of your products or your brand outside of your website and showcase positive feedback back to your website. 

Fast Checkout Process

As you should know by now, it is important that the buying process for your clients is as fast as possible. If you are able to convince your client to purchase a product from your online store, you do not want your checkout process to be the one failing you.

A checkout process should be fast. It should include an option to add a coupon or special code so that your clients are able to get discounts off of their items.

High-quality Image

It is very important that you provide high-quality images for the product that you offer on your website. Sometimes the quality of the image you provide can indicate to your clients the quality of the products that they will receive.

Hiring a professional photographer to take your product photos is a worthy investment since it will attract a lot of customers to purchase your product.

Shopping Cart

Any eCommerce consultant will tell you that a shopping cart is an essential part of any online store.

A great shopping cart system makes it easy for its customers to add or remove a product from the cart. It should be easily viewable no matter which page they are on. 

Plus you should make sure that your shopping cart does not malfunction and end up removing the products on your client cart.


If you make sure that your eCommerce website has all these key features listed above then you should be able to operate your website on the same level as others in the field.

These key features address a lot of important questions or concerns that your customers might have which is why they are important. From fast checkout processes to simple website navigation, all of these are important to creating a smoother sales process for your clients.

Once you have the basics down you will be able to level up your eCommerce website so that you truly stand out from the crowd.

Andi Croft is a freelance writer whose main interests are topics related to business, technology, and travel. This is brought about by her passion about going around the world, meeting people from all walks of life, and bringing along with her the latest tech to enhance her adventures.