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Website Builders: Ensure These 7 Characteristics for Good Website Usability



Website Builders: Ensure These 7 Characteristics for Good Website Usability

So or you’re in need of a website for your brand new venture. You want to build a new website. Like many others, don’t make the mistake of neglecting usability features when building your site. Good usability features the performance as well as increase chances of success. It also leads to a boost in sales and revenues. 

Also, your website shouldn’t just look impressive, but also it should let visitors enjoy a seamless experience. Given that usability is a must for any website. It sets a website apart from the competition. Whether you’re using a website builder to create your website or getting the site developed by experts, make suability your first priority. 

Here are the essential check-lists of a user-friendly website.

Mobile Compatibility

Creating a mobile-friendly website is essential because more and more people are using mobile phones to access the internet. For this, you should check how your site will appear on mobile. Use Google mobile site tester to do this. If you have a website, make sure whether it can be accessed on mobile. You can create a mobile version of your site for free. Many web-based mobile website builders can help you create a mobile version of your site. Find them online.


Accessible for All Users

Another feature of a user-friendly website is that it should be accessible to all. It includes disables, blind, and seniors, as well. These types of users generally use screen-readers for the internet. There are certain web design techniques to be applied to ensure that your site is accessed easily, on-screen readers. So, it will be available for a large audience. 


Well-Organized Information

Well-planned information architecture is another factor for good usability. However, it is often neglected. With the information turning to be a platform for information and resources, well-organized information can help you attract customers and attract the target market. So, it is advisable to plan your categories and plan sections carefully. Uploaded quality and relevant content and present them in a way that is easy for users to find. Always think from the users’ perspective while writing and updating content on the site. This is very important, particularly if you offer a lot of content on your website. 


Fast loading speed

How fast tour website loads affect user experience to a great extent. Typically, a site should load within 2-5 seconds. If it doesn’t, you are losing your potential visitors. Fast loading time can build trust within your audience, as it builds more returning visitors. Not only this but also the page load time affects how search engines rank your site among your competitors. You can check the speed of your site using Google’s PageSpeed Test.


Browser Consistency

Browser consistency is another area of concern. You should maintain browser compatibility. If your website can’t be accessed through all browsers, it can carry a negative effect on your website usability. Although new browsers that have evolved and become more efficient, we can’t deny that some inconsistencies still exist in how different browsers interpret your website. So, make sure your site appears across all major browsers, including Internet Explorer, Chrome, Safari, Opera, etc. 


Effective Navigation

One of the most important aspects of good website usability is good navigation. Simple JavaScript or HTML menus can work best and appear consistent on all platforms and browsers. It is also essential to make the navigation clutter-free. Try out minimizing menu items. Drop-down menu or sub-navigation can work wonderfully on a large site with several pages and sections. Besides all these, consider some other aspects such as good search feature, custom 404 pages, good internal linking, informative header and footer, and much more. 


Colour Scheme

The color scheme also plays a pivotal role when it comes to website usability. Some online website builders can provide you with a variety of color schemes. But, you need to select the right one. It is good to know there should be a good contrast between the content and the background of the website. It makes your content legible and easy to read. Lack of contrast can make it difficult for visitors to read your content. 



Website usability is essential for the success of your website. Good usability can enable your visitors to have a seamless experience through many website builders that can help you develop a website with good usability. It is good to keep in mind all the above points to set your site apart from the competitors. The above characteristics should be displayed on your website. It can make your site rank in search engines and succeed.

Andi Croft is a freelance writer whose main interests are topics related to business, technology, and travel. This is brought about by her passion about going around the world, meeting people from all walks of life, and bringing along with her the latest tech to enhance her adventures.