Experts in the arena of web design and development strongly say it is necessary to prepare the website content before starting off with the graphic design. Developing the content before the website is the right approach. This is because strong website design is much more than the colors, fonts and layout boxes. A good website design must focus on the user. It must address their needs. It must help them overcome their challenges. It must not be focused only on the coding trends.
Why this discussion?
A number of times we find that businesses are not quite clear of what they want from their websites. While they might draft a list of requirements while looking for a web developer, they are most likely to focus on criteria such as hamburger menus, hero images, infinite scroll, motion, and video backgrounds.
User experience is important
Design trends are bound to change while the focus on user experience must not. The user experience is the ultimate criteria that can decide the success of a website. Hence it must be given a prominent weight among the various aspects of a website. Rarely do business owners contact a design firm with the data based on their visitors, the needs of the users and the goal of the website development. It is natural for most site owners to get caught up in the design tends, the fanciful websites of their competitors and the looks and feel rather than focusing on the content, which is ultimately going to decide the quality of user experience.
Content must precede the design
In the first place, list out the objectives of your website and work on what you will want to convey to the users. Content must always precede the design. In the absence of the content that will go into the website, the design is never a design. It is only a meaningless decoration. Message and the content are the main building blocks of a website. They are like the foundation on which you must build the mansion of your site. Only when the design follows the content, there will be a coherent flow in the website creation process. Before you choose the colors, fonts, layout and other elements of the design, you must get ready with the entire content. If you find it difficult to write all the content, you can focus on the main line of the content leaving out the rest for later.
Guidelines to develop the content
To start with, focus on the core sections and pages of the website. Depending on how complex the content is and the variation that is found in the call to actions and content flow you must proceed with the right approach to designing.
The different elements of the content you must work on to start with include headlines and sub-headers, core content about the products or services, paragraphs, call to actions, images, videos, navigation, social media accounts, and search engine optimization elements. The more equipped your graphic designer is with regard to the content you provide, the better can be the development process.
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