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What are some advanced SEO techniques?



SEO Techniques

Advanced SEO techniques can be divided into two main categories: on-page optimization and off-page optimization.

On-page optimization deals with the factors on your website that can affect your ranking, such as title tags, Meta descriptions, header tags, and keyword density. Off-page optimization deals with the factors outside of your website that can affect your ranking, such as backlinks and social media signals.

Here are 15 advanced SEO techniques that you can use to improve your ranking:

1. Improve your title tags.

Your title tag is one of the most important elements of on-page optimization. Make sure that your title tags are unique, relevant, and descriptive.

2. Optimize your Meta descriptions.

Meta descriptions are another important element of on-page optimization. Like title tags, they should be unique, relevant, and descriptive.

3. Use header tags appropriately.

Header tags are used to structure your content. Use them to make your content easier to read and more user-friendly.

4. Increase your keyword density.

Keyword density is the number of times a keyword appears on a page divided by the total number of words on the page. A higher keyword density can help you rank for that keyword. But be careful not to overdo it, as this can result in keyword stuffing, which is penalized by Google.

5. Optimize your images.

Make sure to include keywords in your image file names and alt text. This will help your images rank higher in Google Image Search.

6. Use internal linking.

Internal linking is a process whereby you link to other pages on your website from within your own content. This helps users navigate your site and also helps search engines crawl and index your pages.

7. Use external linking.

External linking is the process of linking to other websites from your own. This helps to improve your site’s authority and can also send referral traffic to your website.

8. Implement Schema markup.

Schema markup is a code that you can add to your website to help search engines understand your content better. It can be used for things like articles, events, products, and people.

9. Optimize your website for mobile.

More and more people are using mobile devices to access the internet. As a result, it’s important to make sure that your website is optimized for these users. This can be done by using a responsive design or a mobile-friendly website.

10. Use social media signals.

Social media signals are increasingly being used by Google as a ranking factor. Make sure to promote your content on social media and encourage your followers to share it.

11. Optimize for voice search.

Voice search is another emerging trend that you should be aware of. People are using voice assistants like Siri and Alexa to perform searches online. As a result, it’s important to optimize your content for these types of searches.

12. Create compelling content.

Content is still king when it comes to SEO. Make sure that your content is well-written, informative, and relevant to your target audience.

13. Promote your content.

Once you’ve created great content, make sure to promote it through social media, email marketing, and other channels. This will help to get more people to see and share your content.

14. Build backlinks.

Backlinks are links from other websites to your own. They are one of the most important ranking factors in Google’s algorithm. So make sure to get as many high-quality backlinks as possible.

15. Monitor your SEO.

SEO is an ever-changing field. So it’s important to keep up with the latest trends and changes. Use Google Analytics and other tools to track your progress and make sure that your SEO strategy is on track.

These are just a few of the many things that you can do to improve your ranking in Google. But keep in mind that SEO is a complex and ever-changing field. So it’s important to stay up-to-date on the latest trends and changes. And if you’re not sure how to do something, don’t be afraid to ask for help from an experienced SEO consultant.


SEO is a complex and ever-changing field, but there are a few basics that you can do to improve your ranking in Google. Make sure to create great content, optimize your website for mobile, and build backlinks. And don’t forget to monitor your SEO so that you can stay up-to-date on the latest trends and changes.


Evans Walsh is a freelance content writer. He has written many good and informative articles on different categories such as technology, health, fashion, beauty, education, career, travel, etc. He is very responsible for his job. He loves to share his knowledge and experience with his friends and colleagues.