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What Is Automating Your Commissions? Founders Matt Tommy And Michael Dallas Petersen Tells You The Answer



Automating Your Commissions

What happens if a realtor, lender, or broker is allowed to flourish and excel by doing what they do best and letting the rest be automated? This would look like they can now finally focus on fuelling key aspects of the business that will soon take off to success and even in lengths greater than they can imagine. While this sounds too good to be true, Matt Tommy and Michael Dallas-Petersen make this possible with Automating Your Commissions.

This duo set out to address the problems that the real estate industry has been working on for years but hasn’t reached a solution through automation. While there are real estate marketing agencies and companies, all they know is lead-generation, and that’s it. For Matt and Michael, real estate lead generation only does half of the job. $10 billion dollars worth of real estate leads are generated annually and that 45-55% do not receive an initial first contact. 

Thus with Automating Your Commissions, Matt and Michael wanted to address how the real estate industry can go beyond the customer service they provide today. This means not only strengthening the lead-generation but also refining skills in sales coaching, branding, and so much more. Most importantly, automating tasks that can be automated. This will then allow realtors, brokers, and lenders to focus on much greater things.

Automating Your Commissions has created a four-pillar system that is the blueprint of success in closing transactions, automating the processes, saving time, and allowing you to focus on key income-generating activities that drive your business forward.

The first pillar is a lead generation process that is unlike no other. They are able to innovate outdated strategies that still exist in the industry.

The second pillar is the actual follow up and speed to lead to see how quickly the realtor, agent, or lender is at following up and contacting the lead. 

The third pillar, on the other hand, is a step-by-step course on how to follow up, book appointments, close transactions and how to work the system effectively saving time, increasing appointments, overall pipeline management, closing more deals and even how to build a personal brand where you can also acquire organic leads. 

And the fourth pillar is by far, the most important, coaching. The coaching provides accountability, feedback on sales calls, detailed understanding of how to navigate market conditions, how to coach realtors on how to close clients, how to nurture leads (through automation) and scale your business. The goal is to allow you to work on your business and be an owner rather than just become a day to day operator who is in reactive mode. 

Indeed, Automating Your Commissions is helping realtors, lenders, and brokers build a brand that they have only dreamed of. They are changing processes, changing lives, and automating success. Matt and Michael take pride in making real estate marketing great again. Want to learn more? Visit their website at

Allan Strauss has a proven track record of editing and formatting content for newspapers, magazines or any other publishing endeavor. His experience includes everything from layout design to public speaking on stages around the world.