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AI and Gamification: How Lensa is Building the Future of Recruitment

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Hunting for a job has become more frustrating for job seekers in the post-pandemic world where the number of jobs is low but the number of people applying for those jobs is quite high.

Recruiters receive countless CVs for a single position. On average, a single corporate job opening receives 250 applications, out of which 4-6 gets interviewed and only 1 receives the job offer. Usually, recruiters spend around 6 seconds scanning a single CV. It takes 6 seconds for them to decide if a CV moves forward for the next round.

This task of screening and shortlisting candidates for the next round is tedious and time-consuming, which is why many firms have started deploying AI algorithms and hiring bots for the same.

AI for recruitment, a part of HR technology, is a work-in-progress being built to make the lives of recruiters easier and efficient. It is paving new ways to hire and recruiters are going to rely on its ability to enhance the entire recruitment process.

A tech recruitment company named Lensa is leading the way with their innovative AI-enabled and gamified solutions like Lensa Workstyle Game. This game matches the job seeker with the right job by assessing their skill set, resume, soft skills, behavioral traits, and problem-solving styles.

Emerging Role of AI in Recruitment Process

Recruitment has many menial, tedious, and time-consuming processes which can be easily automated with the application of Artificial Intelligence. This new technology can streamline or even automate the high-volume and repetitive tasks enabling recruiters to focus on the important parts of the recruitment and hiring processes.

For example, a software that utilizes the power of machine learning to run sentiment analysis of the job descriptions to identify any biased language.

Companies that are using different aspects of AI like Natural Language Processing, Machine Learning, and Deep Learning in their hiring process are out flaunting their advanced approach to hiring. This helps them attract better talent as they are considered technologically advanced, and it’s not wrong for job seekers to assume that such companies have better opportunities.

The companies using AI for recruitment and hiring are hoping to use algorithms to discover hidden patterns in their employment data. While such an approach to understanding data can improve the efficiency of their recruitment process, it can also reveal gender or racial biases.

Still, the AI in recruitment is in its early stages, we are yet to its true and full potential to make the lives of recruiters and hiring managers a tad bit easier.

Keeping all the aspirations for the future aside, in the current landscape, Lensa is using the results of tests and games to identify the best candidate for the jobs. It is making the application process fun for candidates and the recruitment process for recruiters effective and less time-consuming at the same time.

Let’s explore what and how Lensa has enhanced the entire recruitment process.

Lensa Leading the Way with AI and Gamification

Lensa’s workstyle game has been creating by using tech gamification and artificial intelligence. Their game is challenging the old and outdated ways of hiring and making new ways for businesses to assess and hire candidates.

Lensa started out with a traditional job search online platform, and now they have been revolutionizing the hiring process by incorporating AI frameworks to predict an applicant’s career path. They are also empowering job seekers by giving them tools to get a clear picture of their strengths and weaknesses.

Their workstyle game works like a self-assessment tool that is powered by predictive analytics and provides job seekers with a detailed report of their behavior traits, motivators, and problem-solving skills.

Here’s how their workstyle game works:

Step 1: Go to Lensa.com
Step 2: Navigate to the top right-hand corner, click on their hamburger menu, and select Workstyle Game from the drop-down menu.

You’ll be redirected to their workstyle game page.

Play our game to reveal your soft skills!

Once the job seeker clicks on the play now, they are redirected to their game. The game takes about 8 minutes to play, and it doesn’t matter if you win or lose, in the end, you will have your complete assessment. Their assessment is based on how you play, how often you use your mouse, whether you start over, abandon, or stick to a method or adapt as you go.

They take about 400 different measurements every second and once you are done; you are assigned a behavioral archetype along with a list of your key behavioral strengths, problem-solving style, ideal workplace, and other famous people like you.

Such a detailed assessment boosts job seekers’ confidence and also provides them with a proper understanding of their true potential.

For companies, Lensa increases the likelihood of hiring the right candidate for the job – a candidate who will have the right soft skills and will seamlessly integrate into the company’s culture.

The future of hiring and recruitment is digitally driven. And this tech recruitment company, Lensa, is acknowledging and recognizing the true potential of the match – AI and recruitment. Not only that, but they also seem to pave the way for other recruitment firms to leverage the benefits of artificial intelligence. Lensa is truly leading the way in AI in recruitment.

For the closing note, let’s explore the positive influence of AI on recruitment.

Positive Influence of AI on Recruitment

– AI standardizes the job matching by considering several attributes like years of experience, skills, knowledge, etc. This drastically improves the quality of hires.
– Using AI-driven chatbots to answer candidate’s questions, scheduling interviews, sending invites to all the stakeholders, and more can save a lot of recruiters’ time.
– Since the AI chatbots are available 24/7, they improve the candidate’s overall experience with your company.
– The application of AI to automate mundane and repetitive tasks frees up recruiters’ time and thereby enabling them to work on strategic hiring proactively. Moreover, recruiters also get to spend more in-person time with their candidates, allowing them to forge better relationships and determine the cultural fit.

“If recruiters and companies can learn to pair themselves with a specific AI, they can train it to understand a particular corporate mission and culture—so that recruiters feel like they leverage these chatbots and other similar technology as extensions of their teams, not as replacements for them.” – Dan Finnigan, CEO of Jobvite

CEO of Penske Media Group. Experienced Content Editor with a demonstrated history of working in the newspaper industry. Spoken on stages around the globe - NYU, US Embassy, P&G Toronto, and much more.

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