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Entrepreneurial Tips to Plunge Your Business to the Next Level



Entrepreneurial Tips to Plunge Your Business to the Next Level

Founded by female brainchild and powerhouse, Sylvia Russell,  the brand encompasses the flirty vivaciousness and ability that females emit and the celebration of all things “girlie.”

“PUCKERD” is a lifestyle exuding strength, and the imagination to create things that transform dreams into reality.

Russell states, “After years of selling cosmetics in my own salons, it has always been a dream of mine to create and build a business focused solely on cosmetics while educating and motivating women. I finally decided to take a leap of faith and do it.” Here are her female entrepreneur tips:

  • Just Do It. Nike came up with this slogan years ago, and people still don’t get it.
    In order to grow and build a successful business, you have to just Do It. Do that thing that makes you happy, that gives you a reason to get out of bed every day. The one thing that gets you excited and feeling good on the inside. Don’t think about it or ask others for their advice. Your dreams come from inside of you and it’s not about getting anyone to agree with you.

    • Trust your gut- listen closely to the still inside voice that is there to help keep you in balance.
    Know when to slow down and remember it’s okay to fail, this is how we learn. Failing teaches us how to grow in the moment and to push through when times get tuff. Being a successful business owner takes perseverance and

    • Don’t give up:  If what you are doing t continues to excite, and ignite you then you are on the right path. It’s not always going to feel good or be fun, and you may want to give up. Just remember to keep going, and it will be okay. There is no better feeling than owning and running your own business. You get to create a life of freedom for you and your family. Freedom to do what matters most to you. Remember to stay open to what the universe brings your way. Make friends with others in business, and build a great network of individuals who can share bits of wisdom.

Sylvia Russell has been working in entertainment and with celebrities for over 25 years. She was the key makeup artist for the Tampa Bay cheerleaders and worked on various celebrities, ranging from Hulk Hogan and family to foodie Adam Richman and HSN show hosts. Russell has been a beauty and lifestyle expert host for 10 years in Tampa at WFLA, Channel 8 @ The Daytime Show and Channel 10 @studio10. She has also worked for NBC Dateline, TLC Network, The Travel Channel and has been an educator in the classroom for top beauty companies, as well as owned and managed salon start ups. Russell founded the business in August 2017 in St. Petersburg Florida and is a proud mother of 3.

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