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My New B2B



New B2B

Do we have any Mompreneurs in the house? I salute you!!

Now, let me just say, I am a mom, but being a mom to a young adult while running a business is waaaayyyy easier than running a business with a newborn……..hence my current dilemma.

So my little man is now three months old and came a full eighteen years after his older sister.

Yep, you read right…….EIGHTEEN YEARS LATER!!!!

Don’t ask why just accept that he was meant to be here. But with him came some challenges, like how do I keep up with all that I have to do, and still get some sleep? If you’re a mom like me and need a little help with your new B2B then let me give you some ways to help you take control and stay on top of your game. Why B2B you ask, because instead of Business to Business, we’re running Business to Baby (and back again)


There’s a saying, you should sleep when the baby’s sleeping, but any working mother knows that’s impossible……..I mean when will you get to work? My advice is to plan out what you need to do. Your time is extremely limited, so make sure it’s spent wisely on what’s most important.  Don’t worry too much if it doesn’t all get done; instead, focus on what are the most urgent tasks that will bring you closer to your end goal. As a strategic marketing guru, I had my 2018 plan, but for you, start small. Focus on the big goal you would like to accomplish for the week and break that down into daily tasks that you can manage.


Moving from tip one, plan out your content and use tools to help you schedule your emails as well as social media so that you’re not missing in action. Your people still need you to show up so maintain engagement even when your little one demands your attention.

Mail Chimp has become my best friend for planning emails and, for social media planning I’m fiercely loyal to Hootsuite, however, you use what you think is best for you There are other management systems such as Ontraport, Constant Contact, and Aweber to name a few, so too there are social media management tools such as Buffer, Meet Edgar and Tailwind. Just choose the one that’s right for you and make your life that much easier.


Between a crying baby and all that you have to do, your sanity may be on the line, so ensure you seek support when you need it. This might be the best time to invest in staff to help you manage your day to day functions and keep your customers happy or that IT specialist who can help set up that landing page and take care of all the techy stuff that you just don’t want to have to deal with.  You can even think about hiring that marketing guru (……*cough cough* ) that can not only plan out your strategy but take steps to help you execute it so you can continue to make money while you’re bonding with your baby. Whatever you need, rest assured, leaning on your team will help you tremendously in getting you where you need to be.


You are no good to yourself, your business or your baby if you don’t take care of yourself. Yep I know it’s hard to find the time but like everything else, schedule in that ‘me time’ and take care of your body mind and spirit. Set aside a few hours to get that message or that facial, enjoy a movie night with the hubby or a lunch date with friends, whatever it takes for you to unwind and rejuvenate.

Well, those are my tips to help you manage. I would love to hear any other tips you might have, cause….you know……’s been eighteen years so I need a bit of help myself.

Also if you’re interested in keeping up with Carli and learn more about what I do and how I can be of service to you, feel free to check out my social media pages or schedule your FREE one on one

Hope to chat soon…….Gotta run!!!!!……baby’s up!!!

Carla Williams Johnson is a Media Marketing Specialist based in Trinidad & Tobago. She considers herself an advocate for business men and women who are desirous of promoting themselves by offering sound, unbiased advice focusing mainly on online and offline approaches to boosting visibility and the creation of practical marketing campaigns designed to increase revenue. She believes that every business owner and entrepreneur deserves honest, reliable guidance in promoting their business in the real world, thus reinforcing their confidence and clarifying their vision as they move forward in their journey